Question 1

Generation X is defined as the generation of children born __________.

Accepted Answer

A)  between 1946 and 1964
B)  between WWI and WWII
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since the millenniumF) A) and E)
G) B) and C)

Question 2

The set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as

Accepted Answer

A)  social forces.
B)  economic forces.
C)  consumer forces.
D)  cultural forces.
E)  market forces.F) C) and E)
G) B) and E)

Question 3

Companies often use Internet-based technologies called a(n) __________ that permits communication between a company and its suppliers,distributors,and other partners.

Accepted Answer

A)  Internet service provider
B)  extranet
C)  intranet
D)  commercial online service
E)  web exchangeF) C) and D)
G) D) and E)

Question 4

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Accepted Answer

A)  found a less volatile product to sell in its strategic business portfolio.
B)  invested more money in market research for new product development.
C)  hired a new promotional firm.
D)  explored the reasons behind these changes in coffee consumption trends.
E)  demoted coffee from being a "star" to a "dog" in its growth-share matrixF) A) and E)
G) All of the above

Question 5

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Accepted Answer

A)  deflation.
B)  inflation.
C)  prosperity.
D)  a recession.
E)  a depression.F) A) and E)
G) B) and E)

Question 6

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Accepted Answer

A)  significant trend analysis.
B)  organizational scanning.
C)  environmental scanning.
D)  a SWOT analysis.
E)  marketing intelligence.F) B) and C)
G) C) and D)

Question 7

At the U.S.Census Bureau,gross income is referred to as __________.

Accepted Answer

A)  buying power
B)  cash inflow
C)  fiscal power
D)  money income
E)  household incomeF) A) and B)
G) None of the above

Question 8

__________ is the form of competition where distribution is the only element of the marketing mix that exerts an impact on the firm.

Accepted Answer

A)  Cross-market competition
B)  Limited competition
C)  Pure competition
D)  Monopolistic competition
E)  A monopolyF) B) and E)
G) All of the above

Question 9

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  baby busters.
B)  baby boomlets.
C)  Generation Y.
D)  baby boomers.
E)  Generation X.F) All of the above
G) A) and D)

Question 10

The __________ provides for registration of a company's trademark,such as the Nike swoosh.

Accepted Answer

A)  Lanham Act
B)  Patent Act
C)  Clayton Act
D)  Sherman Antitrust Act
E)  Miller-Tydings ActF) A) and C)
G) A) and B)

Question 11

The social forces of the environment include the demographic characteristics of the population and its __________.

Accepted Answer

A)  geographic locations
B)  social classes
C)  cohorts
D)  values
E)  ethicsF) A) and B)
G) A) and C)

Question 12

Marketers collect and use environmental information to better understand consumers.The ESRI Tapestry Segmentation tool is used to

Accepted Answer

A)  obtain an economic profile of "hometowns" in comparison to national profiles.
B)  obtain a profile of customers who identify themselves as members of multi-racial or multi-ethnic groups.
C)  identify behavioral segments of the population interested in the more domestic arts such as sewing,crocheting,knitting,and quilting.
D)  help segment markets in the areas of home design based on decorating styles such as traditional,Victorian,contemporary,etc.
E)  identify similarities rather than differences among a diverse group of consumers by race,ethnicity,gender,and age.F) None of the above
G) C) and D)

Question 13

The courts see price fixing as per se illegal,which means the courts

Accepted Answer

A)  see price fixing itself as illegal.
B)  don't view price fixing as illegal.
C)  only consider price fixing to be illegal if a company is sued.
D)  compare the company behavior to behavior typical in its industry.
E)  view price fixing as illegal only if it causes destructive competition.F) A) and B)
G) All of the above

Question 14

The term that describes the change in the growth of the world's population is called the __________.

Accepted Answer

A)  population contraction
B)  population inversion
C)  population migration
D)  population explosion
E)  population eruptionF) B) and D)
G) C) and D)

Question 15

Recently,several states have proposed new legislation that would __________.

Accepted Answer

A)  increase power of consumers in dealing with financial institutions
B)  allow some inventions to be made by others without patent protection to improve employment opportunities
C)  require labeling of genetically modified food
D)  expand the list of generic product trademarks so more organizations can use them
E)  enhance the provisions of the Lanham ActF) A) and C)
G) C) and D)

Question 16

The Lanham Act (1946)

Accepted Answer

A)  prevents someone from using a trademark on a noncompeting product.
B)  protects the consumer from product defects.
C)  provides for registration of a company's trademarks.
D)  allows a company to secure rights to a name before its actual use.
E)  facilitates the protection of U.S.trademark rights throughout the world.F) A) and C)
G) C) and D)

Question 17

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

Accepted Answer

A)  North Dakota
B)  Utah
C)  Michigan
D)  Colorado
E)  TexasF) B) and C)
G) A) and E)

Question 18

BOGO (buy one get one free) deals,such as those offered by retailers like Walmart,highlight the change in consumption orientation known as

Accepted Answer

A)  the quality-value proposition.
B)  buyer-centric excellence.
C)  customer value.
D)  value consciousness.
E)  purchasing value.F) A) and B)
G) A) and C)

Question 19

All of the following statements are true EXCEPT:

Accepted Answer

A)  During the 2000s,more people migrated from suburbs to exurbs.
B)  The number of micropolitan statistical areas exceeds those of metropolitan statistical areas.
C)  During the 2000s,the U.S.population shifted from urban cities to suburbs.
D)  During the early 1900s,the U.S.population shifted from rural areas to cities.
E)  Most of the people in the U.S.reside in suburbs.F) A) and D)
G) A) and C)

Question 20

Baby boomers can be defined as the generation of children born __________.

Accepted Answer

A)  between 1918 and 1945
B)  between 1946 and 1964
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since 1995F) All of the above
G) B) and C)

Exam 3: Scanning the Marketing Environment

Companies often use Internet-based technologies called a(n) __________ that permits communication between a company and its suppliers,distributors,and other partners.

Correct AnswerverifiedShow Answer

Recently,several states have proposed new legislation that would __________.

Correct AnswerverifiedShow Answer

The courts see price fixing as per se illegal,which means the courts

Correct AnswerverifiedShow Answer

At the U.S.Census Bureau,gross income is referred to as __________.

Correct AnswerverifiedShow Answer

A time of declining economic activity when businesses decrease production,unemployment rises,and many consumers have less money to spend is referred to as

Correct AnswerverifiedShow Answer

The term that describes the change in the growth of the world's population is called the __________.

Correct AnswerverifiedShow Answer

The __________ provides for registration of a company's trademark,such as the Nike swoosh.

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

The social forces of the environment include the demographic characteristics of the population and its __________.

Correct AnswerverifiedShow Answer

BOGO (buy one get one free) deals,such as those offered by retailers like Walmart,highlight the change in consumption orientation known as

Correct AnswerverifiedShow Answer

Marketers collect and use environmental information to better understand consumers.The ESRI Tapestry Segmentation tool is used to

Correct AnswerverifiedShow Answer

__________ is the form of competition where distribution is the only element of the marketing mix that exerts an impact on the firm.

Correct AnswerverifiedShow Answer

The process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends is referred to as

Correct AnswerverifiedShow Answer

Baby boomers can be defined as the generation of children born __________.

Correct AnswerverifiedShow Answer

The Lanham Act (1946)

Correct AnswerverifiedShow Answer

Generation X is defined as the generation of children born __________.

Correct AnswerverifiedShow Answer

Which of the following states experienced a decline in population as reported in the most recent Census Bureau estimate?

Correct AnswerverifiedShow Answer

Over a period of several decades,coffee consumption declined from 75% of the adult population in 1962 to 49% in 2004.Then,it increased to 64% in 2012.A firm with a good marketing orientation would have

Correct AnswerverifiedShow Answer

All of the following statements are true EXCEPT:

Correct AnswerverifiedShow Answer

The set of environmental forces that consists of the demographic characteristics of the population and its values is referred to as

Correct AnswerverifiedShow Answer

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