Question 1

In Figure 5-4 above,"C" represents the __________ influences that can affect the consumer purchase decision process.

Accepted Answer

A)  sociocultural
B)  economic
C)  environmental
D)  situational
E)  market dominatedF) A) and D)
G) A) and C)

Question 2

Spouse dominant decision-making implies that

Accepted Answer

A)  the husband makes the majority of the purchase decisions.
B)  the wife makes the majority of the purchase decisions.
C)  both the husband and the wife make the purchase decisions together.
D)  the wife and the husband alternate with respect to their purchase decisions.
E)  either the husband or the wife is primarily responsible for purchase decisions.F) A) and C)
G) None of the above

Question 3

Which type of purchase is most likely to be the result of joint decision-making?

Accepted Answer

A)  groceries
B)  children's toys
C)  medicine
D)  home appliances
E)  breakfast cerealF) A) and E)
G) A) and C)

Question 4

Groupon built its business model on the premise that

Accepted Answer

A)  consumers would be receptive to online sweepstakes.
B)  businesses would be willing to post their 30-second TV advertising on a social network.
C)  consumers would want to "check in" and earn points and badges for visiting businesses.
D)  consumers would band together and try a new product or service if businesses would offer lower prices to entice them to take advantage of a daily "deal" offered to them.
E)  consumers would be willing to pay for fun and exciting online video games that are playable on their smartphones and tablet devices.F) D) and E)
G) C) and D)

Question 5

The Ford Escape Hybrid SUV was the first SUV on the market to be powered by both electricity and gasoline.Ford has targeted not only people who are excited about technology but also those who want to contribute to cleaner air.Ford set a goal to attract 20,000 buyers a year for this SUV.Ford is trying to change consumer attitudes by

Accepted Answer

A)  changing beliefs about the extent to which a brand has a specific attribute.
B)  changing the perceived importance of a specific attribute.
C)  adding a new attribute.
D)  reducing the perceived risk of the product.
E)  providing stimulus generalization to prospective buyers.F) A) and E)
G) A) and C)

Question 6

Reference groups refer to

Accepted Answer

A)  the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors.
B)  individuals who exert direct or indirect social influence over others.
C)  people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards.
D)  those buyers who,through the size of their purchases,affect where marketing dollars will be spent.
E)  those with whom a person does not wish to be a member of or identified with.F) C) and D)
G) B) and D)

Question 7

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Accepted Answer

A)  Strivers
B)  Experiencers
C)  Believers
D)  Makers
E)  SurvivorsF) None of the above
G) A) and B)

Question 8

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

Accepted Answer

A)  values
B)  attitudes
C)  beliefs
D)  predispositions
E)  opinionsF) All of the above
G) A) and E)

Question 9

All of the following are challenges that Groupon faces EXCEPT:

Accepted Answer

A)  most of the Groupon deals are unprofitable,so customers must be converted into repeat purchasers.
B)  Groupon faces an extraordinary level of competition because the daily deal technology is easy to copy.
C)  the business model is hard to adapt at the local level,though it works well for large,national businesses.
D)  some consumers buy the coupons but never use them,eventually leaving them dissatisfied and unlikely to use Groupon again.
E)  Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.F) A) and C)
G) A) and D)

Question 10

In the VALS framework,a person's resources include all of the following EXCEPT:

Accepted Answer

A)  material
B)  physical
C)  temporal
D)  psychological
E)  demographicF) B) and D)
G) All of the above

Question 11

The demographic situation,consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S.households,is referred to as a(n)

Accepted Answer

A)  traditional family.
B)  typical household.
C)  socialized household.
D)  reference group.
E)  ideal family unit.F) C) and D)
G) C) and E)

Question 12

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) A) and D)
G) A) and C)

Question 13

An opinion leader is an individual

Accepted Answer

A)  within an organization who influences decision-making.
B)  who is able to use moral suasion to get others to comply with the latest trends.
C)  in an organization who encourages other paid individuals to forward marketer-initiated messages to others via e-mail,social networking websites,and blogs.
D)  who exerts direct or indirect social influence over others.
E)  who is able and willing to cut red tape and move an organization's marketing program forward.F) None of the above
G) All of the above

Question 14

Social class refers to

Accepted Answer

A)  groups of people to whom an individual looks as a basis for self-appraisal or as a source of personal standards.
B)  a mode of living that is defined by how people choose to spend their discretionary income and leisure time.
C)  subgroups within the larger,or national,culture with unique values,ideas,and attitudes.
D)  relatively permanent,homogenous divisions in a society in which people sharing similar values,interests,and behavior can be grouped.
E)  a mode of living that is identified by how people spend their time and resources,what they consider important in their environment,and what they think of themselves and the world around them.F) All of the above
G) B) and C)

Question 15

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  postpurchase behavior
E)  problem recognitionF) C) and E)
G) B) and E)

Question 16

Figure 5-A above shows the recent ratings from Consumer Reports for selected smartphone brands and models for AT&T customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations) ?

Accepted Answer

A)  Apple iPhone 5S
B)  LG Optimus G
C)  Motorola Moto X
D)  Nokia Lumia 1020
E)  Samsung Galaxy S 4F) A) and D)
G) B) and C)

Question 17

The process of seeing or hearing messages without being aware of them is referred to as

Accepted Answer

A)  selective retention.
B)  subliminal perception.
C)  selective perception.
D)  selective attention.
E)  indifference.F) A) and C)
G) B) and D)

Question 18

The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made.What is this stage called?

Accepted Answer

A)  postpurchase behavior
B)  alternative evaluation
C)  purchase decision
D)  problem recognition
E)  information searchF) B) and E)
G) A) and C)

Question 19

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Accepted Answer

A)  competitive offerings
B)  core values
C)  motivation
D)  temporal effects
E)  economic effectsF) C) and D)
G) None of the above

Question 20

Figure 5-5 above depicts the Maslow __________.

Accepted Answer

A)  motivation of needs
B)  hierarchy of wants
C)  hierarchy of needs
D)  hierarchy of effects
E)  psychosocial needsF) B) and D)
G) All of the above

Exam 5: Understanding Consumer Behavior

Groupon built its business model on the premise that

Correct Answer
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The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made.What is this stage called?

Correct Answer
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When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct Answer
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Which type of purchase is most likely to be the result of joint decision-making?

Correct Answer
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A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

Correct Answer
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In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Correct Answer
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Social class refers to

Correct Answer
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Reference groups refer to

Correct Answer
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There are five stages in the consumer purchase decision process.The fifth stage is __________.

Correct Answer
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In the VALS framework,a person's resources include all of the following EXCEPT:

Correct Answer
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All of the following are challenges that Groupon faces EXCEPT:

Correct Answer
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The process of seeing or hearing messages without being aware of them is referred to as

Correct Answer
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Spouse dominant decision-making implies that

Correct Answer
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In Figure 5-4 above,"C" represents the __________ influences that can affect the consumer purchase decision process.

Correct Answer
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The demographic situation,consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S.households,is referred to as a(n)

Correct Answer
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Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Correct Answer
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Figure 5-A above shows the recent ratings from Consumer Reports for selected smartphone brands and models for AT&T customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations) ?

Correct Answer
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An opinion leader is an individual

Correct Answer
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Figure 5-5 above depicts the Maslow __________.

Correct Answer
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Exam 5: Understanding Consumer Behavior

Groupon built its business model on the premise that

Correct AnswerverifiedShow Answer

The fourth stage in the consumer purchase decision process involves deciding from whom to by and when to buy so that the purchase decision can be made.What is this stage called?

Correct AnswerverifiedShow Answer

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

Which type of purchase is most likely to be the result of joint decision-making?

Correct AnswerverifiedShow Answer

A consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people are referred to as __________.

Correct AnswerverifiedShow Answer

In the VALS framework,consumers motivated by achievement look for products and services that demonstrate success to their peers or to a peer group they aspire to.A segment of the achievement-motivated groups,known as __________,are trendy,fun-loving,and less self-confident than Achievers.

Correct AnswerverifiedShow Answer

Social class refers to

Correct AnswerverifiedShow Answer

Reference groups refer to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

There are five stages in the consumer purchase decision process.The fifth stage is __________.

Correct AnswerverifiedShow Answer

In the VALS framework,a person's resources include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

All of the following are challenges that Groupon faces EXCEPT:

Correct AnswerverifiedShow Answer

The process of seeing or hearing messages without being aware of them is referred to as

Correct AnswerverifiedShow Answer

Spouse dominant decision-making implies that

Correct AnswerverifiedShow Answer

In Figure 5-4 above,"C" represents the __________ influences that can affect the consumer purchase decision process.

Correct AnswerverifiedShow Answer

The demographic situation,consisting of married couples with children younger than 18 years old and which constitutes 21 percent of all U.S.households,is referred to as a(n)

Correct AnswerverifiedShow Answer

Five situational influences have an impact on a consumer's purchase decision process.They are: purchase task,social surroundings,physical surroundings,__________,and antecedent states.

Correct AnswerverifiedShow Answer

Figure 5-A above shows the recent ratings from Consumer Reports for selected smartphone brands and models for AT&T customers.Which smartphone seems to have the highest rating (EXCLUDING price considerations) ?

Correct AnswerverifiedShow Answer

An opinion leader is an individual

Correct AnswerverifiedShow Answer

Figure 5-5 above depicts the Maslow __________.

Correct AnswerverifiedShow Answer

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