Question 1

Only managers and high-level executives within organizations should learn to write persuasive messages.

Accepted Answer

A) True 
 B)False

Question 2

Megan is writing a sales letter to her clients. What should she do in the opening of her sales letter?

Accepted Answer

A)   Offer something valuable, promise a benefit to the reader, or use some other technique to gain the reader's attention
B)   Convince the reader of the superiority of the product or service being sold
C)   Motivate the reader to take action
D)   Promise an incentive for responding by a specific dateE) A) and D)
F) B) and C)

Question 3

Although many companies use blogs and wikis internally, these tools have no external marketing uses.

Accepted Answer

A) True 
 B)False

Question 4

Online sales messages are generally much longer than traditional print sales messages.

Accepted Answer

A) True 
 B)False

Question 5

The opening of a persuasive request should gain your reader's attention and interest.

Accepted Answer

A) True 
 B)False

Exam 8: Persuasive and Sales Messages

Although many companies use blogs and wikis internally, these tools have no external marketing uses.

Correct Answer
verified

Online sales messages are generally much longer than traditional print sales messages.

Correct Answer
verified

Megan is writing a sales letter to her clients. What should she do in the opening of her sales letter?

Correct Answer
verified

The opening of a persuasive request should gain your reader's attention and interest.

Correct Answer
verified

Only managers and high-level executives within organizations should learn to write persuasive messages.

Correct Answer
verified

Exam 8: Persuasive and Sales Messages

Although many companies use blogs and wikis internally, these tools have no external marketing uses.

Correct AnswerverifiedShow Answer

Online sales messages are generally much longer than traditional print sales messages.

Correct AnswerverifiedShow Answer

Megan is writing a sales letter to her clients. What should she do in the opening of her sales letter?

Correct AnswerverifiedShow Answer

The opening of a persuasive request should gain your reader's attention and interest.

Correct AnswerverifiedShow Answer

Only managers and high-level executives within organizations should learn to write persuasive messages.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified