Question 1

of the following are economic indicators EXCEPT:

Accepted Answer

A)   inflation
B)   barriers to entry
C)   unemployment
D)   GDP
E)   deflationF) None of the above
G) C) and E)

Question 2

country expected to have the largest population in 2050 is __________.

Accepted Answer

A)   India
B)   the United States
C)   China
D)   Russia
E)   BrazilF) A) and E)
G) B) and D)

Question 3

_________,there are many sellers and they each have a similar product,such as commodities common to agribusinesses.

Accepted Answer

A)   limited competition
B)   pure competition
C)   oligopoly competition
D)   monopolistic competition
E)   a monopolyF) A) and B)
G) B) and E)

Question 4

a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called metropolitan divisions.In addition,adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Accepted Answer

A)   megapolitan
B)   metropolitan
C)   micropolitan
D)   zip code
E)   combinedF) B) and E)
G) A) and B)

Question 5

Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Accepted Answer

A)   the FTC
B)   industry trade associations
C)   moral suasion
D)   the courts
E)   competitorsF) A) and B)
G) A) and C)

Question 6

Secret deodorant's ad,"Strong enough for a man,but made for a woman," reflected

Accepted Answer

A)   the need to market products to a single gender at a time.
B)   highlight that women were just as "strong" as men.
C)   a bridge of the gap between men and women in terms of market focus.
D)   the desire to highlight the differences between genders.
E)   a way to capitalize on the sex appeal of a clean scent to attract women.F) A) and B)
G) A) and C)

Question 7

reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes,which is then fed into a database.So,when you want to buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Accepted Answer

A)   economic
B)   technological
C)   sociocultural
D)   competitive
E)   marketing mixF) A) and E)
G) C) and E)

Question 8

The New Yorker Ad
-Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown The New Yorker ad above shows,tablet devices,such as the iPad,are likely to replace its weekly __________.

Accepted Answer

A)   radio broadcast
B)   television broadcast
C)   magazine
D)   e-book
E)   online video gameF) B) and E)
G) A) and E)

Question 9

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Accepted Answer

A)   an increase in gross income.
B)   a decrease in taxes.
C)   an increase in disposable income.
D)   an increase in savings.
E)   a decline in inflation.F) A) and B)
G) A) and C)

Question 10

1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Accepted Answer

A)   a company to secure rights to a name before its actual use by declaring an intent to use the name.
B)   products to use generic terms as trademarks.
C)   inventors to apply for use of Internet domain names.
D)   a company to declare trademark ownership in foreign markets.
E)   products to use more than one trademark.F) A) and B)
G) C) and D)

Question 11

does technology affect marketing?

Accepted Answer

Technology refers to inventions or innov...

Question 12

a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Accepted Answer

A)   Generation X
B)   baby busters
C)   Generation Y
D)   the Greatest Generation
E)   baby boomersF) A) and B)
G) A) and D)

Question 13

Frito-Lay will be releasing a succession of reformulated snacks to address boomers' concerns about salt and saturated fat to address __________ health-related concerns.

Accepted Answer

A)   echo-boomers'
B)   baby boomers'
C)   Generation Xers'
D)   Generation Yers'
E)   baby busters'F) None of the above
G) A) and B)

Question 14

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Accepted Answer

A)   allow a trademark to be used for more than 83 years.
B)   provide reciprocity with foreign firms allowing their trademarks to be honored here.
C)   prevent other firms from obtaining similar trademarks for significant improvements of the original product.
D)   guarantee protection under the Trademark Law Revision Act.
E)   confer ownership.F) C) and D)
G) D) and E)

Question 15

Barriers to entry refer to

Accepted Answer

A)   business practices or conditions that make it difficult for new firms to enter the market.
B)   governmental prohibitions regarding the establishment of businesses that are considered immoral.
C)   governmental prohibitions regarding the establishment of businesses that are considered legal but unethical.
D)   restrictive fees that are set intentionally high in order to prevent additional competition in an already highly competitive industry.
E)   strong-armed tactics that are illegal but commonly used in certain industries to hinder competition.F) A) and D)
G) A) and C)

Question 16

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Accepted Answer

A)   races
B)   nations
C)   religions
D)   generational cohorts.
E)   genders.F) B) and D)
G) All of the above

Question 17

Between 1962 and 2010,adult coffee consumption has

Accepted Answer

A)   steadily increased each year.
B)   steadily decreased each year.
C)   remained steady.
D)   increased significantly due to adults consuming prepared coffee away from home at outlets such as Starbucks.
E)   fluctuated, first declining and then increasing.F) D) and E)
G) B) and C)

Question 18

the start of the war on terrorism,billions have been spent on the war effort in Iraq.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Accepted Answer

A)   economic
B)   competitive
C)   technological
D)   social
E)   regulatoryF) B) and D)
G) B) and C)

Question 19

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to today.

Accepted Answer

A)   increased
B)   decreased
C)   remained the same
D)   fluctuated, first declining and then increasing
E)   fluctuated, first increasing and then decliningF) C) and E)
G) B) and E)

Question 20

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

Accepted Answer

A)   environmental sustainability
B)   political activism
C)   intergenerational dialogue
D)   fiscal conservatism
E)   educational reformF) A) and C)
G) B) and D)

Exam 3: Scanning the Marketing Environment

Correct Answer
verified

the start of the war on terrorism,billions have been spent on the war effort in Iraq.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Correct Answer
verified

a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Correct Answer
verified

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to today.

Correct Answer
verified

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

Correct Answer
verified

Frito-Lay will be releasing a succession of reformulated snacks to address boomers' concerns about salt and saturated fat to address __________ health-related concerns.

Correct Answer
verified

Between 1962 and 2010,adult coffee consumption has

Correct Answer
verified

of the following are economic indicators EXCEPT:

Correct Answer
verified

1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Correct Answer
verified

_________,there are many sellers and they each have a similar product,such as commodities common to agribusinesses.

Correct Answer
verified

The New Yorker Ad -Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown The New Yorker ad above shows,tablet devices,such as the iPad,are likely to replace its weekly __________.

Correct Answer
verified

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct Answer
verified

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Correct Answer
verified

country expected to have the largest population in 2050 is __________.

Correct Answer
verified

Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct Answer
verified

Secret deodorant's ad,"Strong enough for a man,but made for a woman," reflected

Correct Answer
verified

a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called metropolitan divisions.In addition,adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct Answer
verified

does technology affect marketing?

Correct Answer
verified
Technology refers to inventions or innov...
View Answer

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Correct Answer
verified

Barriers to entry refer to

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Correct AnswerverifiedShow Answer

the start of the war on terrorism,billions have been spent on the war effort in Iraq.According to an environmental scan of the United States,this military expenditure is an example of a change in __________ forces.

Correct AnswerverifiedShow Answer

a recent issue of AARP The Magazine,a print ad for State Farm Insurance annuities advises readers that "The company has helped you enjoy your time with the kids and it can now help you enjoy your time without them." The ad is most likely targeted toward which generational cohort?

Correct AnswerverifiedShow Answer

Coffee consumption among consumers 18 to 24 years old has __________ from 2003 to today.

Correct AnswerverifiedShow Answer

Members of Generation Y are idealistic and eager to get started making the world a better place.One way they hope to achieve their goal is through __________.

Correct AnswerverifiedShow Answer

Frito-Lay will be releasing a succession of reformulated snacks to address boomers' concerns about salt and saturated fat to address __________ health-related concerns.

Correct AnswerverifiedShow Answer

Between 1962 and 2010,adult coffee consumption has

Correct AnswerverifiedShow Answer

of the following are economic indicators EXCEPT:

Correct AnswerverifiedShow Answer

1988,the Trademark Law Revision Act resulted in a major change to the Lanham Act.The change allows

Correct AnswerverifiedShow Answer

_________,there are many sellers and they each have a similar product,such as commodities common to agribusinesses.

Correct AnswerverifiedShow Answer

The New Yorker Ad -Technological advances are difficult to predict.One great advance can replace or substitute for existing products in a relatively short period of time.As shown The New Yorker ad above shows,tablet devices,such as the iPad,are likely to replace its weekly __________.

Correct AnswerverifiedShow Answer

Increases in discretionary income can occur as a result of all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Correct AnswerverifiedShow Answer

country expected to have the largest population in 2050 is __________.

Correct AnswerverifiedShow Answer

Better Business Bureau (BBB) tries to use __________ to get its members to comply with its standards of business conduct.

Correct AnswerverifiedShow Answer

Secret deodorant's ad,"Strong enough for a man,but made for a woman," reflected

Correct AnswerverifiedShow Answer

a metropolitan statistical area contains a population of 2.5 million or more,it may be subdivided into smaller areas called metropolitan divisions.In addition,adjacent metropolitan statistical areas and micropolitan statistical areas may be grouped into __________ statistical areas.

Correct AnswerverifiedShow Answer

does technology affect marketing?

Correct AnswerverifiedTechnology refers to inventions or innov...View AnswerShow Answer

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Correct AnswerverifiedShow Answer

Barriers to entry refer to

Correct AnswerverifiedShow Answer

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verified

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verified

Correct Answer
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Correct Answer
verified
Technology refers to inventions or innov...
View Answer

Correct Answer
verified

Correct Answer
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