Question 1

Resale restrictions refer to when a supplier

Accepted Answer

A)   requires a channel member to sell only its products.
B)   requires a channel member to finance all loans through the seller's bank.
C)   stipulates to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.
D)   attempts to sell used or pre-owned products as new.
E)   attempts to sell used products that have expired or will soon become obsolete without informing the buyer.F) A) and B)
G) A) and E)

Question 2

supply chain refers to

Accepted Answer

A)   the sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users.
B)   an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)   mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
D)   activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)   a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) D) and E)
G) A) and E)

Question 3

are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Accepted Answer

Marketing executives typically consider ...

Question 4

inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Accepted Answer

A)   supplier-managed inventory
B)   supply chain inventory
C)   logistics-managed inventory
D)   just-in-time inventory management
E)   vendor-managed inventoryF) A) and C)
G) A) and B)

Question 5

Cross-docking is most closely related to __________.

Accepted Answer

A)   efficient supply chains
B)   intermodal transportation
C)   responsive supply chains
D)   reverse logistics
E)   logistics managementF) D) and E)
G) B) and C)

Question 6

Briefly explain the differences between the terms supply chain management and the marketing channel.

Accepted Answer

Supply chain management is the integrati...

Question 7

has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Accepted Answer

A)   integrated supply chain
B)   extranet computer system
C)   customer service department
D)   intranet supply network system
E)   global procurement networkF) A) and B)
G) All of the above

Question 8

Which of the following products or services must be provided by traditional and NOT by electronic marketing channels?

Accepted Answer

A)   car rental reservations
B)   software
C)   healthcare
D)   music
E)   educationF) B) and E)
G) A) and C)

Question 9

There are three types of contractual vertical marketing systems (VMS).List the systems and provide a brief description of each.

Accepted Answer

There are three major types of contractu...

Question 10

Based on the information presented in the Channel Sales and Profit Marketing Dashboard above,which channel of distribution would the furniture manufacturer most likely consider dropping?

Accepted Answer

A)   department store chains
B)   furniture store chains
C)   independent furniture stores
D)   none of the above
E)   Not enough information is given in the dashboard to make this determination.F) A) and C)
G) B) and E)

Question 11

Multichannel marketing

Accepted Answer

A)   creates greater elasticity of demand for its products.
B)   can leverage the value-adding capabilities of different channels.
C)   creates greater inelasticity of demand for its product.
D)   allows firms to legally circumvent paying taxes on revenue generated by online sales.
E)   allow customers to avoid shipping and handling charges.F) A) and D)
G) All of the above

Question 12

a retailer owns a manufacturing operation,it is referred to as

Accepted Answer

A)   forward integration.
B)   lateral integration.
C)   a joint venture.
D)   horizontal integration.
E)   backward integration.F) A) and D)
G) A) and E)

Question 13

objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Accepted Answer

A)   satisfying suppliers.
B)   maximizing profits.
C)   maximizing supply chain membership.
D)   delivering maximum customer service.
E)   maximizing supply chain inefficiency.F) None of the above
G) A) and D)

Question 14

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) A) and E)
G) B) and E)

Question 15

example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Accepted Answer

A)   direct marketing channel
B)   industrial distribution system
C)   dual distribution system
D)   franchising operation
E)   strategic channel allianceF) C) and D)
G) A) and E)

Question 16

manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry manufacturers' products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as a(n)

Accepted Answer

A)   resale restriction.
B)   vertical integration.
C)   exclusive dealing.
D)   refusal to deal.
E)   tying arrangement.F) A) and D)
G) A) and C)

Question 17

the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Accepted Answer

A)   marketing goals
B)   customer requirements
C)   marketing information
D)   production requirements
E)   company goalsF) A) and D)
G) B) and E)

Question 18

Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Accepted Answer

A)   indirect channel
B)   strategic channel alliances
C)   marketing channel
D)   dual distributive channel
E)   direct channelF) All of the above
G) B) and C)

Question 19

terms of target market coverage,density refers to the number of __________ in a geographical area.

Accepted Answer

A)   target market customers
B)   competitors
C)   wholesalers
D)   retail stores
E)   stakeholdersF) A) and B)
G) A) and C)

Question 20

MachineTools.com sells grinders,boring mills,and engine lathes.Its website lists products from over 700 machinery manufacturers,2,500 distributors of new equipment,and 650 dealers of used inventory for sale.MachineTools.com relies on a well-established channel of manufacturers,distributors,and machinery dealers to provide the merchandise that is sold through this

Accepted Answer

A)   Internet government channel.
B)   virtual marketing channel.
C)   World Wide Web channel.
D)   extranet channel.
E)   electronic marketing channel.F) A) and E)
G) B) and E)

Exam 15: Managing Marketing Channels and Supply Chains

Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Correct Answer
verified

Multichannel marketing

Correct Answer
verified

example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Correct Answer
verified

are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct Answer
verified
Marketing executives typically consider ...
View Answer

manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry manufacturers' products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as a(n)

Correct Answer
verified

has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Correct Answer
verified

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Correct Answer
verified

Based on the information presented in the Channel Sales and Profit Marketing Dashboard above,which channel of distribution would the furniture manufacturer most likely consider dropping?

Correct Answer
verified

Cross-docking is most closely related to __________.

Correct Answer
verified

supply chain refers to

Correct Answer
verified

Which of the following products or services must be provided by traditional and NOT by electronic marketing channels?

Correct Answer
verified

a retailer owns a manufacturing operation,it is referred to as

Correct Answer
verified

terms of target market coverage,density refers to the number of __________ in a geographical area.

Correct Answer
verified

Resale restrictions refer to when a supplier

Correct Answer
verified

inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Correct Answer
verified

Correct Answer
verified

the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Correct Answer
verified

objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct Answer
verified

Briefly explain the differences between the terms supply chain management and the marketing channel.

Correct Answer
verified
Supply chain management is the integrati...
View Answer

There are three types of contractual vertical marketing systems (VMS).List the systems and provide a brief description of each.

Correct Answer
verified
There are three major types of contractu...
View Answer

Exam 15: Managing Marketing Channels and Supply Chains

Dell Computer sells made-to-order PCs to customers online via its website,it is an example of which type of marketing channel?

Correct AnswerverifiedShow Answer

Multichannel marketing

Correct AnswerverifiedShow Answer

example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Correct AnswerverifiedShow Answer

are the three questions marketing executives consider when choosing a marketing channel and intermediaries?

Correct AnswerverifiedMarketing executives typically consider ...View AnswerShow Answer

manufacturers have tried to use the brand loyalty of their consumers to force retailers to carry manufacturers' products and none from their competitors.These manufacturers were trying to force retailers to participate in a practice known as a(n)

Correct AnswerverifiedShow Answer

has set about to build a single __________ that would handle raw material procurement,manufacturing,logistics,customer support,order entry,and customer fulfillment across all of IBM-something that had never been done before.

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer buying requirements.When a membership book club allows its members to use the Internet to notify the company whether they want to receive the next month's issue,the book club is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Based on the information presented in the Channel Sales and Profit Marketing Dashboard above,which channel of distribution would the furniture manufacturer most likely consider dropping?

Correct AnswerverifiedShow Answer

Cross-docking is most closely related to __________.

Correct AnswerverifiedShow Answer

supply chain refers to

Correct AnswerverifiedShow Answer

Which of the following products or services must be provided by traditional and NOT by electronic marketing channels?

Correct AnswerverifiedShow Answer

a retailer owns a manufacturing operation,it is referred to as

Correct AnswerverifiedShow Answer

terms of target market coverage,density refers to the number of __________ in a geographical area.

Correct AnswerverifiedShow Answer

Resale restrictions refer to when a supplier

Correct AnswerverifiedShow Answer

inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

the automobile industry,the supply chain manager is responsible for translating __________ into actual orders and arranging for delivery dates.

Correct AnswerverifiedShow Answer

objective of information and logistics management in a customer-driven supply chain is to minimize logistics costs while

Correct AnswerverifiedShow Answer

Briefly explain the differences between the terms supply chain management and the marketing channel.

Correct AnswerverifiedSupply chain management is the integrati...View AnswerShow Answer

There are three types of contractual vertical marketing systems (VMS).List the systems and provide a brief description of each.

Correct AnswerverifiedThere are three major types of contractu...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Marketing executives typically consider ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Supply chain management is the integrati...
View Answer

Correct Answer
verified
There are three major types of contractu...
View Answer