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Exam 4: Ethics and Social Responsibility in Marketing

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Question 1

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Define sustainable development.Provide two examples of it.

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Sustainable development is a concept tha...

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Question 2

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At a local farmers market,an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates.He communicates to prospective customers the origins of his materials prominently.He is engaged in:

A) the Valdez Principle.
B) cause-related marketing.
C) green marketing.
D) environmental marketing.

E) B) and C)
F) A) and B)

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Question 3

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A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process.This micro-brewery is concerned about:

Which of the following statements accurately distinguishes between laws and ethics?

The ECOLOGO was implemented by the government of Canada to help combat which practice?

With respect to the rights of consumers,which of the following is NOT specified in the codification of ethics between buyers and sellers in Canada?

A publishing company's refusal to publish the autobiography of a serial killer because the company does not believe the killer should profit as a result of the pain he has caused others exemplifies:

What are the five steps in a social audit?

A real estate agent sells a high-rise condo unit to a customer,primarily because the customer loves the city view from the condo windows.The agent shows the customer a promotional leaflet suggesting that there will be no further construction in the area for quite some time but knows that in one year another high-rise will be built,effectively blocking the view so important to the customer.The agent decides not to give that information to the customer.This action would normally be considered:

Richard Branson,CEO of Virgin,is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming.This is an example of:

Ecosynthetix is a Burlington,Ontario based company that manufactures eco-friendly building material.By implementing an ISO 14001 certification they can further demonstrate to suppliers and customers that they have a strong emphasis on not just green products,but also:

Many fast food restaurants,including Burger King,McDonald's,and Wendy's,no longer use Styrofoam containers for their of their products.Rather,these firms wrap their burgers in recycled paper and place to-go orders in recycled paper bags.These fast-food restaurants use:

The manufacturer of baby safety products has the following mission: "Products that protect our most valuable resource-our children." One of its products is a small cap that fits over sharp edges to prevent injury.The caps are made almost entirely of recycled plastic.For each package of protective caps sold,the company donates 5 percent of its profits to the Center for the Rehabilitation of Head Injuries.The company is demonstrating all of the following EXCEPT:

A company interviews a very qualified female for a business sales position.She is more qualified than any males who have been interviewed.However,the company knows that some male purchasing agents prefer to deal with a male salesperson,and so they hire a less qualified male applicant.This action would normally be considered:

Corporate Knights produces various reports that are focused towards informing consumers and encouraging _______________.

Converting socially responsible ideas into actions involves careful planning and monitoring of programs.Many companies develop,implement,and evaluate their social responsibility efforts by means of a(n) :

Johnson & Johnson has established a formal code of ethics,which contains a formal statement of ethical principles and ____________

The triple-bottom-line is a reference to improving the state of people,the planet,and _________ simultaneously.

Ethics are the:

The first step in any social audit is to: