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Exam 5: Consumer Behaviour

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Question 1

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Name the five situational influences that affect our purchase decision processes.

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Question 2

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Consumers spend little time and effort evaluating alternatives in the purchase of soap and milk.The purchase process for such items that is virtually a habit,and typifies low-involvement decision-making is called:

A) routine problem solving
B) limited problem solving
C) extended problem solving
D) situational problem solving

E) B) and C)
F) None of the above

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Question 3

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Which of the following statements about the family life cycle is true?

Smartphones have been available for quite a while and Samsung is a recognized brand name of cell phones.Smartphones that can use touchscreens are commonplace.Samsung newest phone (the S4) uses eye-tracking,so users do not have to use the touchscreen.Promoting a new benefit of eye-tracking should lead to a favourable attitude toward the smartphone by:

Figure: 5-3 -In Figure 5-3,letter "B" represents the __________ influences that can affect the consumer purchase decision process.

Frank Wright is a stereo buff who will go to great lengths when making stereo equipment purchases.He believes having the right equipment is important because many people will see the stereo when they visit his home.If you were the marketing VP for Quality Electronics Inc.,and your market was primarily made up of people just like Wright,which influence source would you most likely build into your promotional messages?

TB Figure: 1 -In TB Figure 1,a number of factors are listed such as display,navigation,voice quality,and battery life.These are typical __________ for smart phones.

A stimulus or symbol perceived by consumers is known as a(n)

Because Marla is so strongly committed to a fat-free diet,she did not see a recent report by the New England Journal of Medicine that suggested that some fat in our diet is healthy.The report was contained in the newspaper that Marla reads daily,but the reason Marla did not see it is probably the result of:

Why is learning important to marketing?

Research has suggested that those who apply more cologne or after-shave lotions are more likely to have which personality trait?

Which of the following statements about brand loyalty is NOT true?

When Marty attended his first new product development class,he realized that he ought to have an AutoCAD type software program to enable him to do proper designs or else he would be unable to do his assignments.In which stage of the consumer purchase decision process was Marty when he made this realization?

TB Figure: 1 -According to the information in TB Figure 1,which smart phone offers the best voice quality?

If a fraternity wanted to attract new members,it should focus on people who viewed the current members as a(n) _____ group.

The PRIZM Program:

The ads for Visa debit cards show people who need to make a purchase quickly,but are unable to do so because the retailer won't accept a check without several forms of identification.Which situational influence is Visa using to show the benefits offered by its debit cards?

How do selective perception,selective exposure,selective comprehension,and selective retention differ?

Ruth,who has no children,wants to buy a special baby gift for her best friend's baby shower,which is this evening.Since she won't have any time between work and the shower,she must go today during her lunch break.She is planning on taking her sister with her to help make the selection.Ruth knows she will be ready to buy everything baby thing she sees because she wishes so much that she were pregnant too.Identify each of the situational influences that are described in this question.Which situational influence was not described?

When you set out to buy a Blu-ray player for yourself,factors you might consider before purchase,which represent both the objective attributes of a brand and the subjective ones you use to compare different products and brands,are called