Question 1

For many years,Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,was perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product in competitive situations.Recently,in response to declining sales of the Frosted Flakes,the cereal-maker has adopted a new series of advertisements that show adults admitting they enjoy Frosted Flakes,too.Kellogg's is attempting to:

Accepted Answer

A)  develop alternative product selection factors.
B)  reposition its product.
C)  complete the product life cycle of Frosted Flakes.
D)  introduce new uncontrollable elements into the marketing mix.E) B) and C)
F) None of the above

Question 2

TB Figure: 1 
-TB Figure 1 shows that in 1986 CDs were in which stage of the product life cycle?

Accepted Answer

A)  Introduction
B)  Growth
C)  Maturity
D)  HarvestE) A) and B)
F) A) and C)

Question 3

All products sold by the Tabasco Company are sold using the Tabasco brand.This is an example of:

Accepted Answer

A)  multiproduct licensing.
B)  multibranding.
C)  multiproduct branding.
D)  generic branding.E) All of the above
F) A) and B)

Question 4

The life cycle of a product depends on sales to customers.The shapes of life-cycle curves indicate that most sales occur after the product has been on the market for some time.The concept that some people are attracted to a product early while others buy it only after they see their friends with the product is called the:

Accepted Answer

A)  dissociation of sensibility.
B)  timed profiling.
C)  categories of adopters.
D)  diffusion of innovation.E) All of the above
F) B) and C)

Question 5

Gatorade G2 is an example of:

Accepted Answer

A)  sub-branding.
B)  multiproduct branding.
C)  mixed branding.
D)  generic branding.E) C) and D)
F) B) and C)

Question 6

Your product has been suffering from steadily eroding sales and profits.You have tried a number of options to revitalize the product's sales and profits,but after seven changes in your strategy,you are yet to find success.Which of the following actions would be the LEAST appropriate next step?

Accepted Answer

A)  Delete the product from the line.
B)  Retain the product, but reduce its support costs.
C)  Harvest the product.
D)  Retain the product, but increase marketing support costs.E) A) and C)
F) C) and D)

Question 7

A strategy of harvesting may be employed in the decline stage of a product life to:

Accepted Answer

A)  maintain primary demand for a product category.
B)  get as many new customers as possible.
C)  maintain the ability to meet customers' requests.
D)  eliminate production and distribution costs.E) A) and D)
F) All of the above

Question 8

Gillette's Fusion razor has achieved $1 billion in worldwide sales in less than 3 years despite the fact that it is a product that can be easily imitated by competitors.Consumers readily understand its benefits,and Gillette has used an appropriate marketing strategy to gain strong distributor outlets.These are characteristics of _____ products.

Accepted Answer

A)  high-learning
B)  low-learning
C)  fashion
D)  fadE) A) and D)
F) C) and D)

Question 9

Figure: 11-2 
-The product life cycle (PLC) shown in "C" in Figure 11-2 is an example of a __________ life cycle.

Accepted Answer

A)  high-learning product
B)  low-learning product
C)  fashion product
D)  fad productE) C) and D)
F) A) and B)

Question 10

Downsizing is reducing the:

Accepted Answer

A)  quality of materials.
B)  product's price.
C)  content of a package without changing its size while maintaining or increasing the package price.
D)  number of product features offered to consumers.E) All of the above
F) A) and B)

Question 11

Which of the following statements about the introduction stage of the product life cycle is NOT true?

Accepted Answer

A)  During the introduction stage, efforts are made to increase primary demand.
B)  During the introduction stage, firms may choose a skimming strategy.
C)  During the introduction stage, firms may choose a penetration pricing strategy.
D)  During the introduction stage, firms stress competitive differences in their promotion.E) B) and C)
F) A) and B)

Question 12

Loblaws' very successful President's Choice is an example of:

Accepted Answer

A)  multicountry branding.
B)  uniform branding.
C)  continental branding.
D)  private branding.E) B) and D)
F) A) and C)

Question 13

The consumers represented by "E" in Figure 11-3 are called _____.

Accepted Answer

A)  laggards
B)  late majority
C)  early majority
D)  early adoptersE) B) and D)
F) A) and D)

Question 14

Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

Accepted Answer

A)  co-branding
B)  multibranding
C)  multiproduct
D)  mixed brandE) A) and C)
F) None of the above

Question 15

Automobiles are an example of a ____,and SUVs are an example of a ____.

Accepted Answer

A)  product line; product class
B)  product class; product form
C)  product brand; product line
D)  product form; product classE) All of the above
F) B) and C)

Question 16

Brandy lives next door to you and is always asking for your opinion when it comes to buying products.For example,she just asked your opinion on what kind of Blu-Ray player to buy! Brandy is most likely a(n) :

Accepted Answer

A)  laggard
B)  early adopters.
C)  early majority.
D)  late majority.E) None of the above
F) C) and D)

Question 17

A company follows a skimming strategy as part of introducing a new product to:

Accepted Answer

A)  help recover costs of development and to capitalize on the price insensitivity of early buyers.
B)  capitalize on the price sensitivity of early buyers and to postpone breakeven.
C)  discourage competitors and build unit volume.
D)  move the product into the maturity stage once primary demand has been createE) All of the above
F) C) and D)

Question 18

Two global trends are directly related to packaging.One trend involves the environmental effects of packaging.The other trend focuses on:

Accepted Answer

A)  creating larger size packages to be sold at warehouse stores.
B)  cultural diversity.
C)  making packaging a less expensive part of the marketing strategy.
D)  health and safety concerns.E) A) and B)
F) A) and C)

Question 19

During the introduction stage of the product life cycle,the place element of the marketing mix is highly involved with:

Accepted Answer

A)  reducing inventory costs.
B)  gaining distribution outlets.
C)  guaranteeing there is adequate demand if a skimming pricing strategy is used.
D)  building storage warehouses and distribution centers.E) None of the above
F) A) and D)

Question 20

Greeting cards are an example of a ____,and Valentine cards are an example of a ____.

Accepted Answer

A)  product class; product form
B)  product family; product line
C)  product brand; product line
D)  product form; product classE) A) and C)
F) A) and B)

Exam 11: Managing Products and Brands

Gatorade G2 is an example of:

Correct Answer
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Correct Answer
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Loblaws' very successful President's Choice is an example of:

Correct Answer
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Brandy lives next door to you and is always asking for your opinion when it comes to buying products.For example,she just asked your opinion on what kind of Blu-Ray player to buy! Brandy is most likely a(n) :

Correct Answer
verified

Two global trends are directly related to packaging.One trend involves the environmental effects of packaging.The other trend focuses on:

Correct Answer
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A strategy of harvesting may be employed in the decline stage of a product life to:

Correct Answer
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Your product has been suffering from steadily eroding sales and profits.You have tried a number of options to revitalize the product's sales and profits,but after seven changes in your strategy,you are yet to find success.Which of the following actions would be the LEAST appropriate next step?

Correct Answer
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Which of the following statements about the introduction stage of the product life cycle is NOT true?

Correct Answer
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The consumers represented by "E" in Figure 11-3 are called _____.

Correct Answer
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Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

Correct Answer
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Correct Answer
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TB Figure: 1 -TB Figure 1 shows that in 1986 CDs were in which stage of the product life cycle?

Correct Answer
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A company follows a skimming strategy as part of introducing a new product to:

Correct Answer
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Downsizing is reducing the:

Correct Answer
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All products sold by the Tabasco Company are sold using the Tabasco brand.This is an example of:

Correct Answer
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Figure: 11-2 -The product life cycle (PLC) shown in "C" in Figure 11-2 is an example of a __________ life cycle.

Correct Answer
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Greeting cards are an example of a ,and Valentine cards are an example of a .

Correct Answer
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Automobiles are an example of a ,and SUVs are an example of a .

Correct Answer
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Correct Answer
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During the introduction stage of the product life cycle,the place element of the marketing mix is highly involved with:

Correct Answer
verified

Exam 11: Managing Products and Brands

Gatorade G2 is an example of:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Loblaws' very successful President's Choice is an example of:

Correct AnswerverifiedShow Answer

Brandy lives next door to you and is always asking for your opinion when it comes to buying products.For example,she just asked your opinion on what kind of Blu-Ray player to buy! Brandy is most likely a(n) :

Correct AnswerverifiedShow Answer

Two global trends are directly related to packaging.One trend involves the environmental effects of packaging.The other trend focuses on:

Correct AnswerverifiedShow Answer

A strategy of harvesting may be employed in the decline stage of a product life to:

Correct AnswerverifiedShow Answer

Your product has been suffering from steadily eroding sales and profits.You have tried a number of options to revitalize the product's sales and profits,but after seven changes in your strategy,you are yet to find success.Which of the following actions would be the LEAST appropriate next step?

Correct AnswerverifiedShow Answer

Which of the following statements about the introduction stage of the product life cycle is NOT true?

Correct AnswerverifiedShow Answer

The consumers represented by "E" in Figure 11-3 are called _____.

Correct AnswerverifiedShow Answer

Mars,Inc.sells Snickers,Milky Way,Twix,Skittles,Dove,Starburst,M&Ms,and Three Musketeer candy.This variety of names is typical of a _____ strategy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

TB Figure: 1 -TB Figure 1 shows that in 1986 CDs were in which stage of the product life cycle?

Correct AnswerverifiedShow Answer

A company follows a skimming strategy as part of introducing a new product to:

Correct AnswerverifiedShow Answer

Downsizing is reducing the:

Correct AnswerverifiedShow Answer

All products sold by the Tabasco Company are sold using the Tabasco brand.This is an example of:

Correct AnswerverifiedShow Answer

Figure: 11-2 -The product life cycle (PLC) shown in "C" in Figure 11-2 is an example of a __________ life cycle.

Correct AnswerverifiedShow Answer

Greeting cards are an example of a ____,and Valentine cards are an example of a ____.

Correct AnswerverifiedShow Answer

Automobiles are an example of a ____,and SUVs are an example of a ____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

During the introduction stage of the product life cycle,the place element of the marketing mix is highly involved with:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Greeting cards are an example of a ,and Valentine cards are an example of a .

Correct Answer
verified

Automobiles are an example of a ,and SUVs are an example of a .

Correct Answer
verified

Correct Answer
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Correct Answer
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