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Tiffany & Company competes in the marketplace by offering high cost custom jewelry.Tiffany & Company is following a broad market and cost leadership strategy.

A) True
B) False

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Which of the following provides an example of data?


A) Who are my best customers?
B) What is my best-selling product?
C) What is my worst-selling product?
D) Who is customer number 12345XX?

E) A) and B)
F) A) and C)

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The value chain will group a company's activities into two categories: primary value activities and support value activities.

A) True
B) False

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Which of the following is not a topic associated with the information age?


A) Collection of data.
B) Storage of data.
C) College statistics for data.
D) Use of data.

E) B) and C)
F) None of the above

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The sales department needs to rely on information from operations to understand ________.


A) Inventory
B) Customer orders
C) Demand forecasts
D) All of the above

E) A) and C)
F) None of the above

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The marketing department supports sales by planning,pricing,and promoting goods or services.

A) True
B) False

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Knowledge includes the skills,experience,and expertise coupled with information and _________ that creates a person's intellectual resources.


A) Resources
B) Intelligence
C) Expectations
D) Enterprise information

E) C) and D)
F) A) and D)

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Which of the following is a tool a manager can use to analyze competitive intelligence and identify competitive advantages?


A) The three generic strategies.
B) The threat of substitute buyer power.
C) Differentiated costs.
D) Supplier loyalty.

E) C) and D)
F) None of the above

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The Chief _________ Officer is responsible for ensuring the security of business systems and developing strategies and safeguards against attacks by hackers and viruses.

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Which four elements are included in systems thinking?


A) Output,Process,Feedback,and Accounting.
B) Process,Output,Operations,and Accounting.
C) Input,Process,Output,and Feedback.
D) Input,Output,Sales,and Feedback.

E) A) and C)
F) C) and D)

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_________ new customers is a common business strategy.

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Which of the following represents the relationship between functional areas in a business?


A) Independent
B) Autonomous
C) Interdependent
D) Self-sufficient

E) All of the above
F) C) and D)

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What is production?


A) Material items or products that customer's will buy to satisfy a want or need.
B) Tasks performed by people that customer's will buy to satisfy a want or need.
C) The process where a business takes raw materials and processes them or converts them into a finished product for its goods or services.
D) The rate at which goods and services are produced based upon total output given total inputs.

E) A) and C)
F) None of the above

Correct Answer

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Which of the following analyzes a company's business processes and is useful for determining how to create the greatest possible value for customers?


A) Product analysis.
B) Primary supplier power.
C) Value chain analysis.
D) Buyer chain analysis.

E) A) and B)
F) A) and C)

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Competitive intelligence is information collected from multiple sources such as suppliers,customers,competitors,partners,and industries that analyzes patterns,trends,and relationships for strategic decision making.

A) True
B) False

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Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's five forces model.Which of the following represents a substitute product in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water,fruit juice,coffee.

E) C) and D)
F) B) and C)

Correct Answer

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Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's five forces model.Which of the following represents supplier power in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water,fruit juice,coffee.

E) A) and B)
F) A) and C)

Correct Answer

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Knowledge workers are individuals valued for their ability to manage teams and implement critical human resource rules and regulations.

A) True
B) False

Correct Answer

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Which of the following is not considered a category within the support value activities in a value chain analysis?


A) Technology development.
B) Outbound logistics.
C) Human resource management.
D) Firm infrastructure.

E) B) and D)
F) None of the above

Correct Answer

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A car is an example of a ________.

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