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MIS can add value to both primary and support activities within a business.Which of the following is not an example of a company adding value by the use of MIS in a support activity?


A) Netflix creating a business strategy for the video rental market that delivers videos via the mail.
B) The human resources department creates a tracking system to efficiently reward employees based on their performance.
C) Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
D) The University of Forks creates a program to automatically order office supplies such as pens and pads of paper for its employees.

E) C) and D)
F) A) and D)

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What is a feature of a product or service that customers have come to expect and that entering competitors must offer as well if they want to survive?


A) Significant barrier.
B) Entry barrier.
C) Product differentiation.
D) Entry chain.

E) C) and D)
F) A) and D)

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If you were thinking about an oven as a system, which of the following represents the process?


A) The uncooked food.
B) The cooked food.
C) A light indicating that the oven has reached the preheated temperature.
D) The oven running at 350 degrees for 20 minutes.

E) A) and B)
F) B) and D)

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Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop.In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon, Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?


A) Collecting business intelligence.
B) Decreasing entry barriers.
C) Purchasing a substitute product.
D) Increasing buyer power.

E) None of the above
F) All of the above

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The __________ resources department maintains policies, plans, and procedures for a company.

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The threat of substitute products or services is _____ when there are many alternatives to a product or service and low when there are few alternatives from which to choose.

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Callie Crystal owns and operates one of the most successful local coffee shops in Denver, called The Edgewater Café.Each time customers purchases their 100th cup of coffee at The Edgewater Café, they receive a free pound of coffee of their choice.What is Callie attempting to create with her unique "Free Pound of Coffee" marketing program?


A) Reducing buyer power with a loyalty program.
B) Increasing buyer power with a loyalty program.
C) Decreasing supplier power with a differentiated product.
D) Creating a substitute product.

E) A) and B)
F) A) and C)

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Describe Porter's Five Forces Model, and explain each of the five forces.

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Porter's Five Forces Model analyzes the ...

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Porter identified three generic strategies that a business could follow after identifying a market it wanted to enter.Which of the following is not included as one of Porter's three generic strategies?


A) Broad differentiation.
B) Supplier cost differentiation.
C) Focused strategy.
D) Broad cost leadership.

E) A) and B)
F) B) and C)

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The department within a company that performs the function of selling goods or services is called _______________:


A) Marketing.
B) Sales.
C) Finance.
D) Operations Management.

E) A) and B)
F) None of the above

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Which of the following statements is true?


A) IT equals business success.
B) IT equals business innovation.
C) IT represents business success and innovation.
D) IT enables business success and innovation.

E) A) and D)
F) A) and C)

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Which of the following is similar to focused strategy versus broad strategy?


A) Large market versus leadership.
B) Large market versus uniqueness.
C) Niche market versus large market.
D) Niche market versus generic.

E) A) and D)
F) None of the above

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Michael Porter identified pressures that can hurt potential sales.Knowledgeable customers can force __________ prices by pitting rivals against each other.

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Buyer power is the ability of buyers to affect the price they must pay for an item.

A) True
B) False

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When buyer power is low, supplier power is typically ______.


A) Identical.
B) High.
C) Low.
D) Unstable.

E) B) and D)
F) C) and D)

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Describe the information age and the differences among data, information, business intelligence, and knowledge.

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We live in the information age, when inf...

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For an organization to succeed, every department or functional area must work independently to be most effective.

A) True
B) False

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Identifying competitive advantages can be difficult and explains why they are typically _______.


A) Temporary.
B) Satisfactory.
C) Terminated.
D) Unsuccessful.

E) C) and D)
F) B) and D)

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Greg works for Geneva Steel Corporation.Greg's duties include managing the overall processes for the company and transforming the steel resources into goods.Which department would Greg most likely work in?


A) Accounting Manager.
B) Operations Manager.
C) Marketing Manager.
D) CIO.

E) A) and B)
F) B) and D)

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Paula Logston is the owner and operator of a high-end online custom clothing company.Paula has never heard of Porter's Five Forces Model and she wants to understand why she would perform an analysis using it.If you were tasked with explaining Porter's Five Forces Model to Paula, what would be the primary reason she would want to use this type of analysis?


A) To help Paula choose a clothing business focus.
B) To help Paula evaluate the attractiveness of the clothing industry.
C) To help Paula evaluate and execute business goals.
D) All of these.

E) A) and B)
F) C) and D)

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