Question 1

Perceived expertise in a speaker includes all of the following EXCEPT

Accepted Answer

A)  someone speaking confidently
B)  being introduced as knowledgeable
C)  they begin with things that the audience agrees with
D)  someone speaking hesitantlyE) A) and B)
F) All of the above

Question 2

If a message's purpose and content elicits bad judgments we call it

Accepted Answer

A)  propagandA.
B)  education.
C)  channeled.
D)  prejudiceD.E) A) and B)
F) A) and C)

Question 3

Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

Accepted Answer

One familiar television commercial that ...

Question 4

If two messages are presented back to back,which message will likely hold the most influence?

Accepted Answer

A)  the last message
B)  the first message
C)  it depends on the communicator
D)  it depends on the channel of communicationE) A) and D)
F) None of the above

Question 5

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Accepted Answer

The two-step flow of communication in th...

Question 6

The _______ effect occurs when we remember the message but forget the reason for discounting it.

Accepted Answer

A)  delayed reaction
B)  short-term memory
C)  sleeper
D)  longevityE) A) and C)
F) A) and B)

Question 7

When Werner and her colleagues (2002) placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it,recycling

Accepted Answer

A)  increased to 80 percent.
B)  increased to 25 percent.
C)  decreased by 40 percent.
D)  decreased by 90 percent.E) A) and B)
F) A) and C)

Question 8

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Accepted Answer

A)  peripheral
B)  central
C)  logical
D)  imageE) None of the above
F) All of the above

Question 9

Arguments,especially emotional ones,are often more influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?

Accepted Answer

A)  liking
B)  similarity
C)  consistency
D)  physical appealE) C) and D)
F) B) and C)

Question 10

When Asch (1946) presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person _______ than if the opposite order of adjectives was presented.

Accepted Answer

A)  less positively
B)  more positively
C)  less attractive
D)  more attractiveE) None of the above
F) A) and D)

Question 11

Fear-arousing messages work best when they

Accepted Answer

A)  do not suggest a solution.
B)  try to prevent a bad outcome,such as cancer.
C)  try to promote a good outcome,such as fitness.
D)  are framed in a positive manner.E) A) and C)
F) None of the above

Exam 7: Persuasion

Arguments,especially emotional ones,are often more influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?

Correct Answer
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Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

Correct Answer
Answered by ExamLex AI
One familiar television commercial that ...
View Answer

Perceived expertise in a speaker includes all of the following EXCEPT

Correct Answer
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Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Correct Answer
Answered by ExamLex AI
The two-step flow of communication in th...
View Answer

The _______ effect occurs when we remember the message but forget the reason for discounting it.

Correct Answer
verified

When Asch (1946) presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person _______ than if the opposite order of adjectives was presented.

Correct Answer
verified

If two messages are presented back to back,which message will likely hold the most influence?

Correct Answer
verified

Fear-arousing messages work best when they

Correct Answer
verified

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Correct Answer
verified

If a message's purpose and content elicits bad judgments we call it

Correct Answer
verified

When Werner and her colleagues (2002) placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it,recycling

Correct Answer
verified

Exam 7: Persuasion

Arguments,especially emotional ones,are often more influential when they come from beautiful people.This exemplifies which characteristic of attractiveness?

Correct AnswerverifiedShow Answer

Describe a familiar television commercial and analyze the elements of persuasion that it uses.Does it promote and/or assume central or peripheral route processing?

Correct AnswerAnswered by ExamLex AIOne familiar television commercial that ...View AnswerShow Answer

Perceived expertise in a speaker includes all of the following EXCEPT

Correct AnswerverifiedShow Answer

Describe how the two-step flow of communication would operate if you were about to purchase an automobile.

Correct AnswerAnswered by ExamLex AIThe two-step flow of communication in th...View AnswerShow Answer

The _______ effect occurs when we remember the message but forget the reason for discounting it.

Correct AnswerverifiedShow Answer

When Asch (1946) presented students with a description of someone as "intelligent,industrious,impulsive,critical,stubborn,and envious," they rated the person _______ than if the opposite order of adjectives was presented.

Correct AnswerverifiedShow Answer

If two messages are presented back to back,which message will likely hold the most influence?

Correct AnswerverifiedShow Answer

Fear-arousing messages work best when they

Correct AnswerverifiedShow Answer

The _____ route to persuasion occurs when people are influenced by incidental cues,such as a speaker's attractiveness.

Correct AnswerverifiedShow Answer

If a message's purpose and content elicits bad judgments we call it

Correct AnswerverifiedShow Answer

When Werner and her colleagues (2002) placed signs on a campus with a two-sided message that not only stated the importance of recycling but also acknowledged the inconvenience of it,recycling

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
Answered by ExamLex AI
One familiar television commercial that ...
View Answer

Correct Answer
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Correct Answer
Answered by ExamLex AI
The two-step flow of communication in th...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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