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The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service,a change in behavior,or a reduction in the use of a product is referred to as a(n)


A) authoritarian appeal.
B) coercive appeal.
C) family appeal.
D) guilt appeal.
E) fear appeal.

F) All of the above
G) C) and E)

Correct Answer

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verified

A Budweiser ad,as part of its "Responsibility Matters" campaign,promotes responsible drinking by encouraging the use of designated drivers.This ad is an example of a(n) ________ advertisement.


A) pioneering
B) competitive
C) reminder
D) political
E) advocacy

F) B) and C)
G) None of the above

Correct Answer

verifed

verified

What is a point-of-purchase display? Discuss two reasons firms use them.

Correct Answer

verifed

verified

Point-of-purchase displays are often use...

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