A) local; local
B) local; global
C) global; local
D) global; global
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Essay
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Multiple Choice
A) foreign rivalry
B) domestic rivalry
C) global rivalry
D) international rivalry
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Multiple Choice
A) currency
B) management
C) economic
D) environmental
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Multiple Choice
A) A low-end version of a brand may detract from the overall brand attractiveness.
B) The new low-cost products they develop may cannibalize the sales of their core products.
C) Entrenched competitors can impact the ability of the new firm to enter the market successfully.
D) New products may be perceived as exploiting the privileged customer with substandard products.
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True/False
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Multiple Choice
A) good intellectual property law
B) counterfeiting
C) good enforcement of property rights
D) political unrest
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Multiple Choice
A) licensing agreements; joint ventures
B) strategic alliances; joint ventures
C) joint ventures; strategic alliances
D) franchising agreements; strategic alliances
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Multiple Choice
A) strategic alliance
B) joint venture
C) licensing
D) exporting
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True/False
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Multiple Choice
A) South America.
B) the Maghreb.
C) European Union.
D) North America.
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Multiple Choice
A) focus
B) diversification
C) unrelated
D) generic
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Multiple Choice
A) regionalization.
B) globalization.
C) trans-nationalization.
D) ethnocentric expansion.
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Multiple Choice
A) worldwide innovation
B) in-country innovation
C) foreign manufacturing
D) global exchange
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Multiple Choice
A) less competitive
B) more competitive
C) more risky
D) more volatile
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Essay
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Multiple Choice
A) acquiring an existing company in the home country.
B) keeping all of the activity offshore.
C) licensing intellectual property.
D) entering into a franchising agreement.
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Essay
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Essay
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Multiple Choice
A) decrease
B) increase
C) obliterate
D) decentralize
Correct Answer
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