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Exam 12: Services and Nonprofit Organization Marketing

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Question 21

Multiple Choice

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Cashcrash.com is an online money transfer company that provides consumer remittance facilities.With the Cashcrash bank deposit service,consumers can send money directly to bank accounts in several countries around the world.Thus,Cashcrash.com would be classified as a:

A) good.
B) tangible product.
C) service.
D) tangible resource.

E) B) and D)
F) None of the above

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Question 22

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Goods tend to be less standardized and uniform than services because they have greater heterogeneity.

A) True
B) False

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Question 23

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_____ refers to the inability of services to be stored,warehoused,or inventoried.​

For customized services,such as construction services,customers lack the ability to negotiate a price.

Briefly explain what service firms must do to be successful in the global marketplace.

Marketers have more trouble promoting tangible goods than intangible services.

Which of the following is a difference between people-processing and possession-processing services?

Green & Gold is a coffee chain based in the United States.Its management has been trying to refocus on the things that originally made the company successful.For example,Green & Gold stores across the United States recently shut down for a short period of time for retraining,and the company has worked to make sure that customers can smell the freshly ground coffee aroma when they pass by the store.However,when questioned,consumers tend to emphasize on the need for pricing incentives such as a frequent purchasing program.According to the _____,there may be a difference between what customers want and what Green & Gold management thinks customers want.​

Nonprofit organization marketing is the effort by nonprofit organizations to bring about mutually satisfying exchanges with target markets.

Car Bar allows its customer to rent a car at $10 per day on weekdays,at $15 per day on weekends,and at $20 per day exclusively during the holiday season.This pricing strategy helps the company match the supply and demand for its cars.This is an example of _____.​

The intangible nature of services requires service firms to use indirect distribution over direct distribution or franchising.

Trina is a physical fitness trainer who tries to create fitness routines based on her understanding of the customers and their specific fitness goals.Which of the following service processes does this illustrate?

_____ refers to the follow-up activities that a service firm might engage in after a customer transaction.​

Which of the following is a difference between private-sector organizations and nonprofit organizations?

__________,one of the components on which customers evaluate service quality,refers to the knowledge and courtesy of employees and their ability to convey trust.

Silver Line Electronics Inc.uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements.This is an example of__________.

Which of the following is an example of postpurchase communication?

Green & Gold is a coffee chain based in the United States.Its management has been trying to refocus on the things that originally made the company successful.For example,Green & Gold stores across the United States recently shut down for a short period of time for retraining,and the company has worked to make sure that customers can smell the freshly ground coffee aroma when they pass by the store.However,when questioned,consumers tend to emphasize on the need for pricing incentives such as a frequent purchasing program.According to the__________,there may be a difference between what customers want and what Green & Gold management thinks customers want.

For both profit and nonprofit service firms,the first step toward success in the global marketplace is determining the nature of the company's core products.

Business Essentials is a support group that consists mostly of young women who offer tips on budgeting and debt relief.Their goal is to help women break financial ceilings.Business Essentials is providing a(n) _____ that is helpful to women who want to be financially savvy.​