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In a 1995 study by Fazio et al., subjects were presented with a picture of black and white faces. Either a positive or negative adjective followed the face. The task of the subject was to report whether the adjective was positive or negative. From their findings, the authors concluded that:


A) implicit measures of racism did not match explicit measures of racism
B) a strong positive correlation existed between implicit and explicit racism
C) personal experience is an essential part of understanding racism
D) none of the above

E) B) and D)
F) B) and C)

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I am going to meet my girlfriend's father for the very first time and I am hugely nervous. I clean and cut my nails. I get a haircut. I try to dress nicely but not too nicely. What am I trying to control with these efforts?


A) first impressions
B) initial stereotypes
C) primary cognitions
D) first contact

E) A) and B)
F) B) and C)

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Factors that would increase the effectiveness of a message for persuasion include:


A) a match between recipient's willingness and ability to think about the message
B) a vivid and highly emotional fear appeal
C) the presence of competing messages
D) a weak message that would cause the receiver to think about the truthfulness

E) C) and D)
F) B) and C)

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You see an individual of mixed race and you try to figure out the race of that individual's parents. Which of the following models used by those adhering to social cognition would be useful in explaining this case?


A) networks of associations
B) cognitive monitoring
C) concepts
D) representational language

E) B) and D)
F) A) and C)

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Which of the following is an example of implicit egotism?


A) Michael Russell lives in the town of Saint Michael
B) Monica Sales is a salesperson
C) Jan Beagle does research on beagles
D) All of the above

E) A) and B)
F) B) and C)

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The tendency to assume that other people's behavior corresponds to their internal states rather than external situations is referred to as:


A) correspondence bias
B) attribution error
C) allocentric augmentation
D) none of the above

E) A) and D)
F) B) and C)

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In a study by Devine (1989) , subjects were primed with certain words, such as watermelon and Harlem. The primed words were related to stereotypes of blacks. When subjects subsequently read a story, subjects exposed to the prime rated the fictional character ____ more than if they were not primed.


A) as black
B) negatively
C) as a minority
D) as excessively emotional

E) A) and D)
F) A) and B)

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Research indicates that we tend to perceive _____ people as possessing greater sociability and social competence than those who are not.


A) physically attractive
B) well-educated
C) wealthy
D) famous

E) None of the above
F) B) and C)

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Based on what happened in the Robber Cave study, Sherif concluded that in order to reduce conflict between groups it is necessary:


A) to simply bring the two groups into contact with each other.
B) to have an authority figure insist that they get along.
C) for the two groups to work together in a cooperative fashion.
D) for the two groups to discuss their grievances.

E) C) and D)
F) A) and C)

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Bias or error in social cognition is thought to be due to:


A) cognition
B) motivation
C) both a and b
D) neither a nor b

E) A) and B)
F) A) and C)

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Although attitude change often involves deliberate efforts at persuasion, another path to attitude change is ____, a perceived discrepancy between an attitude and a behavior or between an attitude and a new piece of information.


A) variable schema
B) attitudinal ambivalence
C) cognitive dissonance
D) attitudinal gap

E) B) and C)
F) None of the above

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The degree to which a person likes and respects the self is called:


A) self-perception
B) self-esteem
C) self-regard
D) self-satisfaction

E) C) and D)
F) A) and C)

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A pervasive bias in social cognition is the self-serving bias, the tendency of people to see:


A) themselves in a way that allows for maximization of potential
B) others in a less flattering light than they see themselves
C) themselves in a more flattering light than others see them
D) themselves in a way that allows them to rationalize otherwise unacceptable behavior

E) A) and B)
F) A) and C)

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Goals requiring groups to cooperate for the benefit of all are known as


A) empathic goals
B) prejudice-free goals
C) superordinate goals
D) equity goals

E) A) and C)
F) B) and D)

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Deliberate efforts to change an attitude are referred to as:


A) persuasion
B) inducement
C) enticement
D) exhortation

E) A) and D)
F) A) and B)

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Psychologists have identified several components of persuasion, among them the source, message, channel, context, and receiver. Briefly discuss each of these components.

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In terms of source, speakers tend to be ...

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Which theory holds that individuals infer their attitudes, emotions, and other internal states by observing their own behavior?


A) introspection
B) retrospection
C) self-perception
D) cognitive consonance

E) None of the above
F) B) and D)

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In a study by Steele involving SAT items, simply having a question about an individual's race in a demographic questionnaire was found to have which of the following effects on minorities?


A) It had the same effect as telling them the test measured their intellect.
B) It was found to be unimportant and ineffectual in affecting performance.
C) It resulted in a decrease in performance on a mental rotation task.
D) It yielded a substantial increase on the speed, but not accuracy, of performance on a number of tasks.

E) B) and C)
F) A) and D)

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My neighbor insists that he is not sexist at all and has a great deal of respect for women. However, he refers to his wife as "the little woman" and rarely follows her suggestions. My neighbor is demonstrating:


A) subtle sexism
B) explicit sexism
C) the halo effect
D) the WOW effect

E) A) and D)
F) None of the above

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Which culture displays greater cognitive complexity?


A) Chinese
B) Western
C) both a and b are equivalent
D) French

E) All of the above
F) A) and B)

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