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Exam 2: Developing Successful Marketing Strategies

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Question 81

Multiple Choice

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When Gulfstream Aerospace Corp. (GAC) sold 3 Gulfstream V business jet aircraft to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft, the first sale to a Middle Eastern country, GAC followed which strategy?

A) product development
B) market penetration
C) market development
D) diversification

E) A) and B)
F) A) and C)

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Question 82

Multiple Choice

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On the northern tip of Goose Island in the Chicago River sits the William Wrigley Jr. Company's Global Innovation Center. Here Wrigley can create new products-a joint effort by some 250 full-time food scientists, researchers, and marketers. The people who work in this center are most likely members of

A) cross-functional teams.
B) multiple strategic directional teams.
C) a business consortium.
D) strategic implementation teams.

E) All of the above
F) None of the above

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Question 83

Multiple Choice

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Pfizer Canada offering day-care facilities to its employees; and BC Biomedical offering flex-work opportunities illustrates what type of goals?

Six months into a new marketing program, the Manager assesses the current metrics of the plan to the original forecasted results. When she realizes that sales are not on target and the plan must be adjusted, she is:

Plan Canada, a nongovernmental organization that serves its customers but does not have profit as an organizational goal is considered a

The "Big Three" wireless carriers in Canada are constantly battling each other for customers, as a result, they frequently determine the ratio of the sales revenue of their firm to the total sales revenue of all firms in the industry, including the firm itself. The ratio they are calculating is known as:

Xbox video game consoles were developed through a joint venture between Microsoft and the WWF (World Wrestling Federation) . Plans were made to rush the product to market to counter new Playstation and Nintendo consoles that were also being released about the same time. Complaints about the video game began immediately after its introduction. These complaints ranged from missing parts to incorrect programming. In which phase of the strategic marketing process did the Xbox strategy fail?

Every morning, the Marketing Manager for Whirlpool looks at an Excel spreadsheet that visually shows the sales of the previous day, categorized by retail outlet and advertising spend. This Manager is likely using which tool:

Having a high-definition (HD) screen on a computer tablet, when all competitive substitutes do not, is considered a:

Craig Conway is CEO of a software design company named PeopleSoft, a company that has automated many human resource functions such as tracking vacation time. Conway operates at the ________level of his organization.

John's Auto Wreckers is a privately owned organization that serves its customers in order to earn a profit is called a:

The overall strategy for the entire organization is decided at which level in a complex organization.

List potential stakeholders for the college or university that you attend.

Describe the composition of the three levels within organizations. The three levels are:

Research Development Manager, Marketing Manager, and Audit Manager are specialist roles likely found at which business unit level?

Apple's new watch is the most recent additional to their personal technology line, and requires an iPhone to fully function. According to the BCG portfolio analysis, Apple Watches are ________ and iPhones are _________.

Medtronic, a world leader in heart pacemakers, is not in the medical device business but is in the business of: alleviating pain, restoring health, and extending life. This conscious effort of Medtronic defining their business shows they are paying attention to:

Figure 2-1 -In Figure 2-1, "D" represents the

Matsura Industries distributes candy and coffee through its vending machines in Tokyo. The addition of sandwich vending machines to the same market is an example Of a ________strategy.

Evergreen Air Center is the world's biggest parking lot for unwanted aircraft. Airlines pay a monthly fee from $750 to $5,000 to mothball airplanes at this site. Its location is on 1,600 acres of Arizona desert. The Southwest climate serves as a cheap and effective airplane preservative. Its location is its: