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In order to manage fluctuating demand in a service business,an organization must understand all of the following EXCEPT:


A) How to chart demand patterns
B) Random demand fluctuations
C) Demand patterns by market segment
D) Predictable demand cycles
E) Vertical demand configurations

F) A) and B)
G) B) and C)

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Mass transit train and bus service has peak periods of demand Monday through Friday during morning and evening rush hours.Demand for mass transit service:


A) Fluctuates randomly
B) Follows no discernible pattern
C) Follows a predictable demand cycle
D) Follows a vertical demand configuration
E) Is dissatisfactory

F) A) and C)
G) A) and D)

Correct Answer

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By renting its 21 executive suites for slumber parties on the weekend,the Hyatt Regency Reston in Reston,Virginia is shifting demand to match capacity by varying its service offering.

A) True
B) False

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A contractor could use outsourcing as a way to adjust its capacity to meet demand.

A) True
B) False

Correct Answer

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Research indicates that yield management approaches are most appropriate when a service market is targeting one large market segment.

A) True
B) False

Correct Answer

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