A) is the moral principles and values that govern the actions and decisions of an organization.
B) is the idea that organizations are part of a larger society and are accountable to that society for their actions.
C) actively tries to understand customer needs and satisfying them while satisfying the firm's goals.
D) involves conducting business in a way that protects the natural environment while making economic progress.
E) is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being.
G) A) and B)
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A) Marketing is a broader activity than advertising.
B) Marketing stresses the importance of delivering genuine benefits in the offerings of products,services,and ideas.
C) Marketing persuades people to buy the "wrong" things.
D) When an organization engages in marketing,all stakeholders should benefit.
E) Marketing is a broader activity than personal selling.
G) A) and E)
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A) the view that organizations should satisfy the needs of consumers in a way that provides for society's well-being.
B) the fundamental,passionate,and enduring principles of an organization that guide its conduct over time.
C) the idea that an organization should (1) strive to satisfy the needs of consumers (2) while also trying to achieve the organization's goals.
D) the idea that individuals and organizations are accountable to a larger society.
E) the recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth.
G) A) and B)
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A) Environmental forces are almost always controllable if the marketing department correctly scans them.
B) An organization that incorporates the marketing concept can exert just as much influence on environmental forces as they can exert on that organization.
C) Environmental forces consistently result in negative outcomes for an organization.
D) Some environmental forces can actually enhance a firm's marketing opportunities.
E) Environmental forces can almost always be predicted.
G) All of the above
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A) Anticipate the future five years out in terms of product form,ingredients,and packaging-to invent the "toothpaste of tomorrow!"
B) Give the product a mysterious name that is unrelated the product's benefits but provokes consumer curiosity.
C) Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup,which can contribute to tooth decay.
D) Create unusual packaging that has special shelving requirements.
E) Study past toothpaste product failures and learn from them.
G) A) and C)
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A) two
B) three
C) four
D) five
E) ten
G) C) and E)
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A) time
B) place
C) possession
D) market
E) form
G) All of the above
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A) 5%
B) 10%
C) 15%
D) 25%
E) 35%
G) C) and E)
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A) The marketing concept era can trace its roots to early Greek culture.
B) During the marketing concept era,companies tried to satisfy the needs of consumers while also achieving their goals.
C) During the marketing concept era,companies began to implement the idea of a marketing program.
D) During the marketing concept era,companies believed you could produce as much as you wanted because the product would sell itself.
E) All U.S.firms are now operating with a marketing concept philosophy.
G) A) and D)
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A) best product/service
B) best customer service
C) best value
D) best assortment
E) best price
G) A) and C)
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A) a newspaper reporter who receives a plane ticket to Washington,D.C.to cover the presidential inauguration
B) a school teacher who bought a ticket to the Summer Olympics opening ceremonies
C) an office receptionist who renews the magazines that are found in the office waiting room
D) a retailer who buys poster board to make signs for an upcoming store sale
E) a landscaping firm employee who buys a new wheelbarrow to use to haul mulch
G) D) and E)
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Form utility comes from the production o...View Answer
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Foremost is the organization itself,whos...View Answer
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A) marketing concept
B) marketing mix
C) marketing program
D) environmental forces
E) marketing toolbox
G) A) and C)
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A) relationship marketing.
B) customer satisfaction promotion.
C) customer relationship management.
D) customer valuation.
E) supplier-consumer partnership.
G) All of the above
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A) He first asked students to identify their needs and wants.
B) He asked students to bring him their five favorite office product items they used for studying.
C) He patented his idea and sold it to 3M.
D) He started with his idea and then investigated if there was a market for it.
E) He petitioned 3M executives for the right to conduct independent research that ultimately resulted in the 15% rule.
G) A) and E)
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A) creative or innovative members of a marketing team.
B) unexpected alternative uses for a product that result in a sudden increase in sales.
C) factors that might doom a product in the marketplace.
D) a sudden loss of financial backing even though the item is in production.
E) a situation when a competitor's product suddenly beats a firm's new product to the marketplace.
G) C) and D)
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A) Only 5 percent
B) Only 10 percent
C) Only 25 percent
D) About 40 percent
E) Over 50 percent
G) B) and D)
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A) technological
B) regulatory
C) ecological
D) competitive
E) economic
G) A) and B)
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A) manufacturing issues-where will the product be produced?
B) place issues-how will 3M persuade office supply retailers and college bookstores to carry the items?
C) promotion issues-how will 3M tell students the offering exists?
D) price issues-what should 3M charge for this innovation and should there be differences between different retail outlets (college bookstores,mass merchandisers,office supply stores,etc.) ?
E) market segmentation issues-who is(are) the target market(s) for this offering?
G) B) and E)
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