Question 1

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective perception.
E)  stimulus discrimination.F) D) and E)
G) None of the above

Question 2

Reference groups refer to

Accepted Answer

A)  the relatively permanent,homogeneous divisions in a society that consists of people who share similar values,interests,and behaviors.
B)  individuals who exert direct or indirect social influence over others.
C)  people to whom an individual looks to as a basis for self-appraisal or as a source of personal standards.
D)  those buyers who,through the size of their purchases,affect where marketing dollars will be spent.
E)  those with whom a person does not wish to be a member of or identified with.F) D) and E)
G) A) and B)

Question 3

Dutch tulip growers have developed pre-sprouted bulbs,which will bloom in consumers' gardens just a few weeks after spring planting so people who didn't or couldn't plant bulbs in the fall will have spring flowers.Nurseries plan to promote the pre-sprouted tulips to people who appreciate "finer things" and will pay the premium price.Which of the following VALS segments would be most suitable for this product?

Accepted Answer

A)  Survivors
B)  Believers
C)  Makers
D)  Innovators
E)  ExperiencersF) A) and D)
G) A) and C)

Question 4

Which of the following statements about Hispanic buying patterns is most accurate?

Accepted Answer

A)  Hispanics are often brand loyal and willing to pay a premium price for premium quality.
B)  Hispanic buying preferences are strongly influenced by contemporary fads and fashions.
C)  Hispanics are dubious about using advertising as a credible information source.
D)  Convenience is an important product attribute to Hispanic homemakers with respect to food preparation or consumption.
E)  Uniquely Hispanic buying patterns have virtually disappeared within the past ten years due to increased assimilation.F) A) and B)
G) A) and C)

Question 5

Which type of purchase is most likely to be the result of joint decision making?

Accepted Answer

A)  groceries
B)  children's toys
C)  medicine
D)  home appliances
E)  breakfast cerealF) None of the above
G) All of the above

Question 6

Beliefs refer to

Accepted Answer

A)  a person's consistent behaviors or responses to recurring situations.
B)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.
C)  the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
D)  a consumer's subjective perception of how a product or brand performs on different attributes.
E)  the moral and ethical precepts that guide a person's behavior.F) All of the above
G) A) and B)

Question 7

Those needs that are concerned with love and friendship are referred to as__________ needs.

Accepted Answer

A)  physiological
B)  safety
C)  social
D)  personal
E)  self-actualizationF) D) and E)
G) C) and D)

Question 8

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Accepted Answer

A)  reinforcement
B)  achievement
C)  drive
D)  cue
E)  responseF) All of the above
G) A) and B)

Question 9

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Accepted Answer

A)  perceptual learning
B)  retentive learning
C)  functional learning
D)  motivated learning
E)  behavioral learningF) D) and E)
G) C) and E)

Question 10

Which of the following statements about how women buy cars today is most accurate?

Accepted Answer

A)  Women have definite likes or dislikes when buying a car,but they don't feel comfortable expressing their opinions.
B)  Most women actually enjoy the price negotiation process.
C)  The issue of "speed" is an important factor to men but not really important to women.
D)  Women are more likely to make their car purchase selection as a result of information provided by a friend or a relative than from promotional information.
E)  Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage.F) B) and C)
G) C) and D)

Question 11

Learning refers to

Accepted Answer

A)  one's education that has been transferred from short-term to long-term memory.
B)  those behaviors that result from (1) repeated experience and (2) reasoning.
C)  the process by which an individual selects,organizes,and interprets information to create a meaningful picture of the world.
D)  a consumer's subjective perception of how a product or brand performs on different attributes based on personal experience,advertising,and discussions with other people.
E)  a learned predisposition to respond to an object or class of objects in a consistently favorable or unfavorable way.F) D) and E)
G) A) and C)

Question 12

The process of seeing or hearing messages without being aware of them is referred to as

Accepted Answer

A)  selective retention.
B)  subliminal perception.
C)  selective perception.
D)  selective attention.
E)  indifference.F) A) and C)
G) C) and E)

Question 13

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Accepted Answer

A)  Thinkers.
B)  Believers.
C)  Strivers.
D)  Experiencers.
E)  Achievers.F) None of the above
G) B) and E)

Question 14

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Accepted Answer

A)  relational sources.
B)  public sources.
C)  personal sources.
D)  stakeholder sources.
E)  marketer-dominated sources.F) B) and E)
G) A) and B)

Question 15

Those behaviors that result from (1) repeated experience and (2) reasoning is referred to as

Accepted Answer

A)  psychosocial edification.
B)  acculturation.
C)  attitudinal identification.
D)  wisdom.
E)  learning.F) D) and E)
G) A) and E)

Question 16

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Accepted Answer

A)  purchase decision
B)  alternative evaluation
C)  information search
D)  problem recognition
E)  postpurchase behaviorF) C) and D)
G) B) and D)

Question 17

A palindrome is a word or phrase that reads the same whether read from right or left (e.g.,madam) .Originally,Marshall was had never recalled hearing the term.However,when he read an article about palindromes for his English class,he saw three examples of the term within a matter of days.This is most likely the result of

Accepted Answer

A)  selective retention.
B)  selective attention.
C)  selective intuition.
D)  stimulus discrimination.
E)  selective perception.F) B) and D)
G) B) and E)

Question 18

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Accepted Answer

A)  Experiencers
B)  Believers
C)  Thinkers
D)  Survivors
E)  MakersF) None of the above
G) All of the above

Question 19

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Accepted Answer

A)  selective retention.
B)  selective comprehension.
C)  selective exposure.
D)  selective analysis.
E)  stimulus discrimination.F) A) and B)
G) C) and D)

Question 20

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Accepted Answer

A)  belief
B)  value
C)  attitude
D)  motivation
E)  perceptionF) B) and C)
G) B) and E)

Exam 4: Understanding Consumer Behavior

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Correct Answer
verified

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Correct Answer
verified

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Correct Answer
verified

Correct Answer
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Which of the following statements about Hispanic buying patterns is most accurate?

Correct Answer
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Those needs that are concerned with love and friendship are referred to as__________ needs.

Correct Answer
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Correct Answer
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Reference groups refer to

Correct Answer
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Learning refers to

Correct Answer
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The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Correct Answer
verified

Beliefs refer to

Correct Answer
verified

The process of seeing or hearing messages without being aware of them is referred to as

Correct Answer
verified

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

Correct Answer
verified

Which of the following statements about how women buy cars today is most accurate?

Correct Answer
verified

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct Answer
verified

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct Answer
verified

Those behaviors that result from (1) repeated experience and (2) reasoning is referred to as

Correct Answer
verified

Which type of purchase is most likely to be the result of joint decision making?

Correct Answer
verified

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct Answer
verified

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Correct Answer
verified

Exam 4: Understanding Consumer Behavior

Sources of external information that originate with the sellers of products and services and include advertising,company websites,salespeople,and point-of-purchase displays in stores are referred to as

Correct AnswerverifiedShow Answer

If a consumer tries a new coffee drink at Starbuck and hates it,which variable of behavioral learning has been ineffective?

Correct AnswerverifiedShow Answer

If you hold a personal value of thriftiness,then you probably will have a favorable __________ toward automobiles with good fuel economy.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about Hispanic buying patterns is most accurate?

Correct AnswerverifiedShow Answer

Those needs that are concerned with love and friendship are referred to as__________ needs.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Reference groups refer to

Correct AnswerverifiedShow Answer

Learning refers to

Correct AnswerverifiedShow Answer

The process of developing automatic responses to a situation built up through repeated exposure to it is referred to as ___________.

Correct AnswerverifiedShow Answer

Beliefs refer to

Correct AnswerverifiedShow Answer

The process of seeing or hearing messages without being aware of them is referred to as

Correct AnswerverifiedShow Answer

The tendency to pay attention to messages consistent with one's attitudes and beliefs and to ignore messages that are inconsistent is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about how women buy cars today is most accurate?

Correct AnswerverifiedShow Answer

When the marketing student said,"It's really hard for me to get to class on time without a car," she was entering which stage of the consumer purchase decision process?

Correct AnswerverifiedShow Answer

In the VALS framework,consumers who favor established,prestige products and services and are interested in time-saving devices given their hectic schedules are called

Correct AnswerverifiedShow Answer

Those behaviors that result from (1) repeated experience and (2) reasoning is referred to as

Correct AnswerverifiedShow Answer

Which type of purchase is most likely to be the result of joint decision making?

Correct AnswerverifiedShow Answer

Interpreting information so that it is consistent with one's attitudes and beliefs is referred to as

Correct AnswerverifiedShow Answer

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment would be the most likely to visit Internet chat rooms?

Correct AnswerverifiedShow Answer

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