Question 1

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.

Accepted Answer

A)  profitability
B)  information
C)  quality
D)  brand name recognition
E)  availabilityF) B) and D)
G) C) and D)

Question 2

An example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Accepted Answer

A)  direct marketing channel
B)  industrial distribution system
C)  dual distribution system
D)  franchising operation
E)  strategic channel allianceF) A) and B)
G) D) and E)

Question 3

When a retailer owns a manufacturing operation,it is referred to as

Accepted Answer

A)  forward integration.
B)  lateral integration.
C)  a joint venture.
D)  horizontal integration.
E)  backward integration.F) C) and D)
G) B) and C)

Question 4

The sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Accepted Answer

A)  strategic distribution.
B)  distribution management.
C)  a supply chain.
D)  value chain optimization.
E)  logistics.F) C) and D)
G) A) and C)

Question 5

Conflict that occurs between two different levels in a marketing channel is referred to as

Accepted Answer

A)  lateral conflict.
B)  horizontal conflict.
C)  vertical conflict.
D)  distributor conflict.
E)  contractual conflict.F) B) and C)
G) D) and E)

Question 6

The three major types of vertical marketing systems are administered,corporate,and __________.

Accepted Answer

A)  integrated
B)  cooperative
C)  delegated
D)  manufacturer-dominated
E)  contractualF) C) and E)
G) A) and D)

Question 7

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)  pricing channels
B)  distribution channels
C)  communication and delivery channels
D)  direct and indirect channels
E)  communication channelsF) C) and E)
G) A) and C)

Question 8

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Accepted Answer

A)  transactional
B)  facilitating
C)  selling
D)  logistical
E)  risk takingF) B) and C)
G) A) and D)

Question 9

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A)  information
B)  convenience
C)  variety
D)  pre- or postsale services
E)  adaptabilityF) A) and B)
G) A) and C)

Question 10

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Accepted Answer

A)  The more responsibilities a channel member takes in terms of distribution,advertising,and selling expenses,the greater the potential for manufacturer profitability.
B)  The more responsibilities the manufacturer assumes relative to its channel members,the greater the potential for profitability.
C)  The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D)  While channel members can increase profitability by taking on distribution and selling expenses,advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E)  Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.F) B) and C)
G) A) and E)

Question 11

The three basic functions intermediaries perform are

Accepted Answer

A)  accommodating,logistical,and transactional functions.
B)  implementation,accommodating,and contractual functions.
C)  contractual,facilitating,and logistical functions.
D)  transactional,logistical,and facilitating functions.
E)  facilitating,accommodating,and implementation functions.F) A) and E)
G) A) and D)

Question 12

Figure 12-3
-Figure 12-3 above depicts the four most common marketing channels for consumer products and services."W" represents

Accepted Answer

A)  consumers.
B)  industrial users.
C)  wholesalers.
D)  agents or brokers.
E)  retailers.F) A) and B)
G) All of the above

Question 13

UMD12: Channel Sales and Profit Marketing Dashboard
-Based on the information presented in the UMD12: Channel Sales and Profit Marketing Dashboard above,which channel of distribution should the furniture manufacturer consider dropping?

Accepted Answer

A)  department store chains
B)  furniture store chains
C)  independent furniture stores
D)  none of the above
E)  Not enough information is given in the dashboard to make this determination.F) A) and B)
G) D) and E)

Question 14

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Accepted Answer

A)  understand the environment
B)  harmonize the supply chain with the marketing strategy
C)  understand the marketing mix
D)  understand the logistics
E)  understand the company's goalsF) C) and D)
G) B) and D)

Question 15

Figure 12-4
-Figure 12-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Accepted Answer

A)  IBM mainframe computers
B)  Caterpillar excavators
C)  Marathon electrical motors
D)  Fastenal industrial fasteners
E)  Bombardier aircraftF) B) and C)
G) A) and B)

Question 16

Cereal Partners Worldwide (CPW)Cheerios Photo
-The photo above shows a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Accepted Answer

CPW is a strategic channel alliance desi...

Question 17

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price of a typical new car.

Accepted Answer

A)  25 to 30
B)  10 to 15
C)  8 to 9
D)  4 to 5
E)  1 to 2F) B) and D)
G) None of the above

Question 18

Which of the following is an element of total logistics cost?

Accepted Answer

A)  new product development
B)  inventory
C)  advertising
D)  personal selling
E)  market researchF) B) and C)
G) A) and E)

Question 19

Another name for efficient consumer response systems is __________.

Accepted Answer

A)  customer logistics factors
B)  order replenishment systems
C)  minimum-inventory systems
D)  quick response systems
E)  web-based response systemsF) All of the above
G) A) and C)

Question 20

__________ exists when producers and ultimate consumers deal one-on-one with each other.

Accepted Answer

A)  strategic channel alliance
B)  direct channel
C)  marketing channel
D)  indirect channel
E)  dual distribution channelF) A) and E)
G) B) and C)

Exam 12: Managing Marketing Channels and Supply Chains

Figure 12-3 -Figure 12-3 above depicts the four most common marketing channels for consumer products and services."W" represents

Correct AnswerverifiedShow Answer

The sequence of firms that performs activities required to create and deliver a product or service to ultimate consumers or industrial users is referred to as

Correct AnswerverifiedShow Answer

The three basic functions intermediaries perform are

Correct AnswerverifiedShow Answer

UMD12: Channel Sales and Profit Marketing Dashboard -Based on the information presented in the UMD12: Channel Sales and Profit Marketing Dashboard above,which channel of distribution should the furniture manufacturer consider dropping?

Correct AnswerverifiedShow Answer

The three major types of vertical marketing systems are administered,corporate,and __________.

Correct AnswerverifiedShow Answer

Figure 12-4 -Figure 12-4 above depicts the four most common marketing channels for business products and services.Channel "C" would be an appropriate marketing channel for __________.

Correct AnswerverifiedShow Answer

Another name for efficient consumer response systems is __________.

Correct AnswerverifiedShow Answer

Creating product assortments from several sources to serve customers would be an example of a __________ function.

Correct AnswerverifiedShow Answer

In choosing the appropriate marketing channel,a firm should consider the interests that buyers might want fulfilled.These interests fall into four broad categories: (1) __________; (2) convenience; (3) variety; and (4) pre- or postsale services.

Correct AnswerverifiedShow Answer

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct AnswerverifiedShow Answer

Multichannel marketing is the blending of different __________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct AnswerverifiedShow Answer

The three steps used in choosing a supply chain include: (1) understand the customer; (2) understand the supply chain; and (3) __________.

Correct AnswerverifiedShow Answer

Which of the following is an element of total logistics cost?

Correct AnswerverifiedShow Answer

__________ exists when producers and ultimate consumers deal one-on-one with each other.

Correct AnswerverifiedShow Answer

Conflict that occurs between two different levels in a marketing channel is referred to as

Correct AnswerverifiedShow Answer

An example of a(n) __________ is when Kraft Foods uses the distribution system of Ajinomoto,a major Japanese food company,to market its Maxwell House coffee in Japan.

Correct AnswerverifiedShow Answer

Cereal Partners Worldwide (CPW)Cheerios Photo -The photo above shows a Cheerios box that carries the Nestlé name rather than the familiar General Mills brand name.Explain the channel that is being used and the importance of Cereal Partners Worldwide (CPW).

Correct AnswerverifiedCPW is a strategic channel alliance desi...View AnswerShow Answer

By promising to change engine oil and filters quickly,Jiffy Lube is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

When a retailer owns a manufacturing operation,it is referred to as

Correct AnswerverifiedShow Answer

Supply chain and logistics managers play a large part in the manufacture of automobiles.It is estimated that logistics costs account for __________ percent of the retail price of a typical new car.

Correct AnswerverifiedShow Answer

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CPW is a strategic channel alliance desi...
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